Yesterday, staffers at Condé Nast announced that they are forming a company-wide union with the NewsGuild of New York, covering more than five hundred staffers across a dozen titles. Staffers at The New Yorker, Wired, Pitchfork, and Ars Technica are not covered as they are unionized already; bosses recognized those units voluntarily, but would not initially commit to doing the same with the company-wide push, pledging only to “learn more” via “productive and thoughtful conversations.” The new union is demanding better pay, conditions, and job security, as well as greater commitments to diversity and equity, with organizers claiming that around 80 percent of eligible staffers already support the effort. Christina Chaey, a senior editor at Bon Appétit, told the Washington Post’s Elahe Izadi that “the era of ‘a million girls would kill for that job’ is quickly coming to a close,” a reference to The Devil Wears Prada, which was written by a former assistant to the Vogue editor Anna Wintour. Jaime Archer, a Web producer at Vanity Fair, said that the impetus behind the new union “comes down to prestige doesn’t pay the bills.”
Also yesterday, across town, unionized staffers at BuzzFeed News voted to authorize a strike. They formed their union three years ago following massive layoffs; bosses recognized it a few months later, but they have still not agreed on a new contract, a fact that already led staffers to walk off the job last year as BuzzFeed prepared to become a public company. Last week, Jonah Peretti, the CEO, announced that BuzzFeed would be slashing its news division via voluntary buyouts—targeted at the teams covering investigations, science, politics, and inequality—and pursuing profitability by prioritizing “the areas of coverage our audience connects with the most”; the union responded with outrage, accusing management of “illegal union-busting tactics,” pledging to file a complaint with the National Labor Relations Board, and writing in a statement that bosses are “still learning a fundamental truth about their newsroom: now that we have our union, the era of them making unilateral decisions that affect our work and our lives is over.” Following yesterday’s vote—which will allow staffers to halt work, even if they do not intend to do so right away—Addy Baird, the chair of the union, told the Daily Beast that her colleagues are “fucking pissed” at the moment and called Peretti, who did not show up at the bargaining table yesterday, “a coward.” (BuzzFeed said that “the sooner the union agrees to a package that allows BuzzFeed News to be financially sustainable, the faster it can get to solid ground.”)
The two developments illuminated different steps in the unionization process and broader fight for media workers’ rights—efforts that have become increasingly common across the media landscape in recent years, born of the poor financial conditions of the industry and accelerated by the pandemic and fight against racism in newsrooms, among other factors. “It’s pretty much ongoing nonstop,” Hamilton Nolan—a journalist for CJR and others who spearheaded the Gawker union drive, which set a precedent for other digital media shops, in 2015—told Steven Greenhouse for Nieman Reports recently. “There was a time when in every conversation about organizing, people felt they were taking a big leap and they were really going out on a limb, but that has been mitigated to a large degree.” Last year, a slate of candidates standing for the council of the Writers Guild of America, East, argued that so many digital-media properties had organized with it recently as to sap resources from the union’s initial focus on screenwriters. A rival slate that included Nolan insisted that organizing digital media should remain a key objective. Nolan’s entire slate was elected.
The media-unionization trend has not been limited to digital shops, of course; indeed, since I last wrote at length about it last year, outlets—big and small, old and relatively new, thriving and not so much—have moved along in the process. New unions at The Atlantic and Politico were voluntarily recognized; bosses at MSNBC and Washingtonian refused to do likewise with new unions in their newsrooms, though employees at both subsequently won votes supervised by the NLRB. US-based journalists with the Financial Times moved to unionize in a bid to secure the sort of input already enjoyed by their colleagues in the UK. Numerous Gannett newspapers moved to unionize amid reports of aggressive pushback from management. Unionized staffers at New York reached agreement on a new contract; following a byline strike, unionized staffers at the Buffalo News did likewise. The union for Wirecutter, a product-review site owned by the New York Times, staged a strike over the busy Thanksgiving shopping season before it, too, reached a deal. In a particularly contentious process, Times management also refused to recognize a union formed by tech workers at the company, forcing it to an eventual vote that saw the union ratified by a wide margin.
Even against this busy backdrop, yesterday’s news stands out. Even though several of its individual publications were already unionized, the company-wide push at Condé Nast is a significant development—due to the sheer number of employees involved, Condé’s iconic status, and, in particular, the recent trajectory of the company. The union’s diversity and equity demands follow a longer-term reckoning over “a culture that many employees described as a difficult place for people of color to succeed and content that has in the past elevated a Eurocentric standard of beauty,” as the Times has put it, while its complaints about unsustainable and inequitable pay and conditions come as the company attempts to pivot toward a digital—and profitable—future. Industry pivots, of course, often leave workers behind—even though, as the new union noted yesterday, “being on the cutting edge of media” should mean prioritizing workers. Condé, the union said, “describes itself as ‘a media company for the future.’ And the future of media is unions.”
Staffers at BuzzFeed News have endured numerous pivots—and cuts—over the years. The present moment feels borderline existential, even if it’s important, as staffers have noted, not to talk about how great BuzzFeed’s news output was when the company’s remaining journalists are still fighting every day to sustain it. (Full disclosure: I interned at BuzzFeed in 2017.) The union is at the vanguard of that fight, with its particularly high stakes. Having a union is not a guarantee of fair treatment, as we’ve so often seen. But it’s certainly a key bulwark. BuzzFeed News now cannot legally implement its latest planned cuts without reaching an agreement with workers first. With their talk of voluntary buyouts, bosses are “framing this as benevolent that they’re not laying everyone off,” Baird said, “when in fact they’re literally just not breaking the law.”
Last summer, unionized staffers at The New Yorker, who had long been bargaining for a contract without reaching an agreement, threatened to go on strike. One evening, many of them demonstrated outside Wintour’s home in Manhattan; Wintour does not oversee The New Yorker, but Natalie Meade, a union leader, said that she serves as a “proxy” for Condé Nast, noting to the Times that “what’s happening at The New Yorker is not necessarily happening in a vacuum.” Protesters chanted “Bosses wear Prada, workers get nada” and held up signs in The New Yorker’s iconic font, one of which read, “You can’t eat prestige.” The following week, the union, along with those at Pitchfork and Ars Technica, reached a deal with management.
Below, more media labor and business news:
- “They don’t deserve us”: For The Nation, Rachel Sanders, a former BuzzFeed News staffer and union representative, makes the case that the company’s treatment of its journalists makes it undeserving of their excellent work. “Management has always seemed outraged and mystified by the very existence of the News union, unable to accept that some of their employees are no longer cooperative board game pieces they can shuffle around at will. And as far as I’m aware, they’ve been equally disdainful toward the union at HuffPost, which BuzzFeed acquired in November 2020 before promptly laying off a third of its staff,” Sanders writes. “But whether they understand this new reality or not, they’re going to have to negotiate this time.”
- Lee way: In recent months, Lee Enterprises, a newspaper chain, has been fending off a hostile takeover bid by Alden Global Capital, a hedge fund. Alden is notorious for making deep cuts at its media properties, leading many media observers to cheer for Lee’s cause, but Sara Fischer and Kerry Flynn report, for Axios, that Lee itself has recently laid off at least eight staffers across at least five of its newsrooms. “Journalists at Lee-owned papers across the US say that at this point, they don’t know whether staying independent or a hedge fund takeover is worse,” Fischer and Flynn write. One former editor said that “if Alden is a cancer on journalism, Lee is covid, mrsa, and sars.”
- On the subject of Axios: The site has acquired the SF Minute, a newsletter based in San Francisco, as it continues to expand its local-news coverage nationally. The SF Minute will rebrand as Axios San Francisco, but Nick Bastone, its founder and editor, is staying on as a coauthor. “Running a newsletter is like running a small business. It’s exciting, but there’s tons of behind the scenes stuff (from marketing to bookkeeping) that takes up valuable time,” Bastone writes. “Why it matters: Joining Axios will let me focus on writing and reporting and making the newsletter the best it can be.”
Other notable stories:
- The New Yorker’s Clare Malone reports on “the day foreign journalists felt forced to leave Moscow,” when reporters summoned to a meeting by Russia’s foreign ministry expected to be told that new censorship laws wouldn’t apply to them, only to be berated instead. Also for The New Yorker, Joshua Yaffa questions what we might learn from polls showing that a majority of Russians support the war in Ukraine given Russia’s restrictive climate for free speech. Elsewhere, The Atlantic’s Kaitlyn Tiffany reflects on the bizarre programming of RT America, which shuttered recently, concluding that it was “less a well-funded, sleek propaganda outfit than a clumsy waste of Russia’s money.” And Le Monde has more on RT’s plans to pivot toward Africa, especially with the network now banned in Europe. (I wrote about Russia’s information war in Africa last week.)
- Yesterday, various media-watchers ripped CBS News for hiring Mick Mulvaney, Trump’s former chief of staff, as a contributor, then immediately inviting him on air to “break down” Biden’s tax plans as if he were some sort of neutral expert. (Mulvaney also headed the Office of Management and Budget under Trump, so “you’re the guy to ask about this,” the anchor told him.) In his Substack newsletter, Christopher Ingraham blasted the setup as “one of the most egregious violations of media ethics I’ve ever witnessed,” adding that even “in my most cynical moments I never imagined a mainstream network would position a guy like Mulvaney as an impartial news analyst.”
- Also for CBS News, Ed O’Keefe spoke with Elsie Stecker, the White House’s first-ever official American Sign Language interpreter, and her colleague Lindsey Snyder about their work interpreting televised briefings for deaf viewers. (Stecker is completely deaf; Snyder is not deaf.) Stecker and Snyder “spend hours each day preparing by reading up on the news and topics on the White House schedule,” CBS reports. “When an event starts, Snyder listens, then interprets for Stecker, who signs in front of the camera.”
- The Society of Professional Journalists is out with a report detailing how government agencies routinely gag their employees from speaking freely to the media. SPJ analyzed a sample of twenty-five press policies from public entities and found that nearly half “explicitly state that all contact between employees and journalists must be handled by minders,” with most of the others using “vague language that can create confusion.”
- The Associated Press is also out with a new report, exploring local news organizations’ use of artificial intelligence in their journalistic and business operations. It found that despite “strong support among local newsrooms for automating tasks that could free journalists for deeper reporting,” AI tools are currently “not in wide use at the local level because many news outlets lack the resources or time required to experiment.”
- Yesterday, immigration officials in India blocked Rana Ayyub, a prominent independent journalist, from boarding a flight to Europe, where she had been due to speak at various conferences on topics including the intimidation of reporters and the state of Indian democracy. She later received a summons alleging that she misused covid relief funds. India often uses legal means to harass and detain reporters; The Wire has more.
- There was better press-freedom news out of Ethiopia yesterday, with a court ordering that Amir Aman Kiyaro—a freelance journalist for the AP who was arrested under a wartime state of emergency, then detained for months without charge—be released on bail. Prosecutors could still pursue charges against Kiyaro, who stands accused of “serving the purposes” of a supposed terrorist group by interviewing its leaders.
- And the town of Irvington, New Jersey, is suing Elouise McDaniel, a retired teacher, for defamation, harassment, and “malicious abuse of process”—citing, among other things, her prolific requesting of documents under open-records laws. Irvington’s mayor and clerk denied being behind the suit, even though the latter is named as a plaintiff. “I want to live out my last days in peace,” McDaniel told NBC4 New York. “I don’t need this.”
TOP IMAGE: Photo by Anthony Behar/Sipa USA via AP Images