
On the high wire Lynn Povich was named the first female senior editor of Newsweek in 1975. Here she is in 1977 with fellow editors (from left): Ed Kosner, Larry Martz, Peter Kilborn, Russ Watson, Dwight Martin and Povich. (Note the circus poster.)
Forty years ago in July, Ms. debuted as a stand-alone magazine. Thanks to the efforts of Gloria Steinem, Suzanne Levine (a former editor of this magazine), and their colleagues, a woman is now, by default, addressed without reference to her marital status. It is hard to overemphasize how important (and to be blunt, how unlikely to succeed) this campaign seemed at the time. And Ms. is still on the stands, having staved off a few near-death experiences.
So how about the media industry itself? Have we, to paraphrase the old Virginia Slims ad, come a long way, baby? Lately, there has been a flurry of data showing that major media outlets still overwhelmingly cite men as experts, even on women’s issues such as reproductive rights: A media watchdog called 4th Estate says, for example, that in six months of election coverage by major print and broadcast outlets, 81 percent of those quoted about abortion were men. As recent stories by CJR’s Erika Fry about the work of OpEd Project and VIDA have shown, women still write only 20 percent of the opinion pieces in traditional media, and even fewer on hard-news topics such as the economy (11 percent). There are still many more men’s bylines in the heady publications once staffed mostly by graduates of the then-all-male Ivy League (The Atlantic, Harper’s, The New Yorker, etc.). And stunningly, there were no female nominees this year in the major categories of the National Magazine Awards.
But there’s no denying that there has been progress since Ms. came on the scene. For a salute to 40 women who’ve changed the business in the past 40 years, click here. We also tip our virtual green eyeshades to 20 women we’d bet on to chart the future, as well as to Katherine Boo, a stubborn iconoclast who’s on her own singular mission.
A bit more than 40 years ago, several dozen young women at Newsweek sued for sex discrimination, paving the way for similar suits at The New York Times and Reader’s Digest. One of those who sued Newsweek, Lynn Povich, went on to become the magazine’s first female senior editor (and later, editor in chief of Working Woman and a senior exec at MSNBC.com). Her memoir about the suit, The Good Girls Revolt, will be published in September by Public Affairs. Povich has been in and around journalism since birth: Her father, Shirley Povich, was a renowned sportswriter at The Washington Post; her brother and sister-in-law are TV anchors Maury Povich and Connie Chung; and her husband is Steve Shepard, the longtime editor of Business Week who has since founded a new J-School for the City University of New York (and has a memoir of his own coming out). CJR editor in chief Cyndi Stivers spoke to Povich in June about what it was really like to sue her boss—and win.
How did you get your start at Newsweek?
When I graduated from college, half of my class got married—they earned their “MRS” degree. I wanted to go to Paris, and the only way I could get hired was as a secretary, so although I was a great typist, I had to take shorthand at night at Dutchess County Community College. Two weeks after I graduated college, I went to the Newsweek bureau in Paris as a secretary.
I met some wonderful correspondents there. One of the great influences of my life was a woman named Elizabeth Peer, the first woman correspondent in Paris. I would type their files at night on a Telex machine, which would send them back to the New York office; actually, I learned a lot by retyping things.
What a great read. Although I'm a late twenty-something female, I'm proud to call myself a feminist and try to educate my own girlfriends on women's history. It's sad that most career women today don't even know who Gloria Steinem is and it's not like the women's liberation movement of the late 1960s and 1970s was that long ago either.
PS: I wish we learned about this case in J-School.
#1 Posted by TaraMetBlog, CJR on Fri 6 Jul 2012 at 10:11 AM
WHY is it still the woman's responsibility to be in charge of the kids? "Every woman in her thirties right now is concerned about having it all and doing it all". How about we focus on SHARED parenting where the sole burden is NOT put on the mommy but daddy -or second parent- takes half of the responsibility. How about changing the quote to "Every COUPLE in their thirties are concerned about having it all..."
#2 Posted by Maria Karlsson, CJR on Fri 6 Jul 2012 at 01:47 PM
This story is welcome. But as a non-New Yorker (and one who worked several decades at newspapers on the East Coast, West Coast and in between) I am surprised that you omitted Al Neuharth. As head of Gannett (love it or hate it), he did more to get more women into responsible management positions than anyone I know -- and earlier, to boot. Faced occasionally with gentlemen editors and corporate officials who tried to defer, claiming they couldn't find qualified women, he directed them to redouble their efforts. Some who benefited from this owe him a lot. Some who tried to get in his way probably would like to punch him out. In any case, though, the industry owes him a lot. While other chains were talking about opening opportunities for women, he was doing it. For the record, I never worked full-time for a Gannett paper, I am not in Mr. Neuharth's will and I do not owe him any money. Rather, I'm just a retired newsman.
#3 Posted by Westerner, CJR on Wed 11 Jul 2012 at 04:26 PM
Gloating about women in journalism denies a growing reality of this and other professions. Within a relatively short time span there will not be many men in newswork. The same holds true for medicine where 80 percent of med school students are women.
But you can count on that govt. mandated HR slogan to remain on job ads...women and minorities are encouraged to apply...Of course HR is probably less diverse than nursing...90 percent women, HAVE A PLEASANT TOMRROW.
You may say so what? So what....generations to come of men dispossed from their traditional roles becoming more frustrated and even violent. Rather than gloating you should begin thinking about the future in a declining society.
#4 Posted by dan ehrlich, CJR on Thu 12 Jul 2012 at 04:34 AM
As a former Newsweek Research Assistant and Ms. Magazine Circulation Marketing Manager, it is so refreshing to be reminded of our accomplishments yet much needs to be done. The title of Ms. was just the beginning and not much has changed since then. Take a look at who is running the magazines and web sites, and there is your answer. It's not just about the visual images being touched up but also about the business. Practically all of the editors, pubishers, managing directors, etc., at these teen and fashion magazines are all green, twenty-thirty somethings and at a size 2, present a very TOXIC, anorexic image for young aspiring girls to aspire.
#5 Posted by Gloria Buono-Daly, CJR on Thu 12 Jul 2012 at 03:44 PM
Thank you for an awesome article. we are trudging our way through the men to release a national publication. THATmag for women. I am a mother of 3 girls and publisher. We are proud to say our women writers are amazing!!
#6 Posted by Rebekah Sweeney, CJR on Fri 27 Jul 2012 at 02:48 PM
Wow - thanks for this. As a mid-20s female founder & CEO of a tech startup, this really resonated with me. I went through university thinking that gender discrimination was a thing of the past, and weren't-we-all-lucky-that-men-and-women-were-now-treated-equally. It was a hard shock when I entered the corporate world and discovered that wasn't necessarily the case, and pitching VCs as a female founder has only been more intense. Now that I have a small taste of what the attitudes in the early 70s must have been, I'm even more grateful for women like Ms. Povich. Thank you for publishing this great interview!
#7 Posted by Kathryn Minshew, CJR on Mon 27 Aug 2012 at 10:40 PM