It started as a trickle. Sylvester Monroe resigned in 2006 as Sunday national editor at The Atlanta Journal-Constitution and, two months later, joined the staff of Ebony magazine. In 2008 the renowned byline of Jack E. White, the first black columnist at Time magazine, began to regularly appear on The Root, where Lynette Clemetson, formerly of The New York Times and Newsweek, was managing editor. By March of this year when Constance C. R. White, once an influential New York Times fashion writer, was named editor in chief of Essence, the trickle had swelled into a river of prominent African-American journalists streaming to black-oriented media.
The names of veterans like Lynette Holloway and E. R. Shipp, formerly of The New York Times; Teresa Wiltz, Natalie Hopkinson, and Michael Cottman, all of The Washington Post; Joel Dreyfuss, formerly of Fortune and PC Magazine, and Amy DuBois Barnett of Harper’s Bazaar and Teen People, are turning up in places like Ebony, Jet, and Essence; at BlackAmericaWeb.com, a division of Reach Media, Inc.; and at The Root, the online site spearheaded by Harvard’s Henry Louis Gates Jr. and published by The Washington Post Company.
Some of these moves were prompted by layoffs and buyouts; others by disillusionment with mainstream journalism or a desire to delve more deeply into African-American issues. Whatever the reasons, with increasing frequency, African-American journalists are reversing the once common trajectory from the black press to the mainstream. New ventures like HuffPost Global Black, a vertical for Arianna Huffington’s widely read website that will be launched in partnership with Sheila Johnson, cofounder of Black Entertainment Television, are likely to quicken the pace.
On the one hand, this reverse migration has brought new luster and talent to black-oriented media. On the other, it is further draining mainstream media of diverse perspectives, raising the specter of a retreat to the days of all-but-segregated newsrooms.
Mainstream newsrooms were nearly all white back in 1968, when the National Commission on Civil Disorders famously warned that America was “moving toward two societies, one black, one white, separate and unequal.” The news media, it continued, reflected the biases, paternalism, and indifference of white Americans and treated blacks “as if they don’t read the newspaper, marry, die, and attend PTA meetings.” At the time, African Americans held less than one percent of newsroom jobs.
In the 1960s, as the civil rights movement became a major national story, and as dozens of American inner cities became the sites of urban riots, African-American journalists employed by the black press finally found a door opening to mainstream media. Some of them said they could name the specific riot that resulted in their hiring.
The black press, then, became a casualty of the integration it had long championed. Unable to compete with the extensive coverage provided by television networks and major newspapers, or the higher salaries they provided, its fortunes dwindled. The Chicago Defender’s weekly circulation fell from a high of 257,000 in 1945 to 33,000 by 1970. The Pittsburgh Courier shrunk in the same period from a high of 202,000 to 20,000.
In the years following what came to be known as the Kerner Commission report, African Americans and, later, other members of minority groups, were hired in record numbers, slowly altering the complexion and ideals of American journalism. Among the new hires was Jack White, who left Swarthmore College in 1965 to pursue a journalism career. In 1966 he became a copy boy at The Washington Post. The next year, after covering a riot in Cambridge, Maryland, he was promoted to reporter. In 1972 he joined Time as a staff writer, where he would become Nairobi bureau chief, Midwest bureau chief, deputy chief of correspondents, national correspondent, and, for six years, write his popular “Dividing Line” column. In 1969 Joel Dreyfuss began his career at The Associated Press and went on to the New York Post, The Washington Post, USA Today, Fortune, and PC Magazine, where he was the second-in-line editor. In 2009 he became managing editor of The Root.
Excellent article. Given the dearth of Hispanic journalists and bylines in mainstream newspapers, magazines, web sites, and broadcast and cable news programs, perhaps it is time for Hispanic journalists to build Hispanic-centered publications, online and in print.
#1 Posted by Luisita Lopez Torregrosa, CJR on Thu 26 May 2011 at 10:35 AM
I've spent nearly my entire career in black media, including nearly 25 years at Black Enterprise. The reason? Mainstream or "white" media couldn't or wouldn't compete for my skills and services. Even at when African Americans in their newsrooms were at their peak, they were still woefully underrepresented. I'm not impressed with all the hand-wringing by media and newsroom execs about how distressed they are by the loss of African American journalist and how important diversity is to them. Put your hanky away and compete by recruiting, paying and offering the opportunities to advancement--all the way to the TOP--that we've earned and deserve.
#2 Posted by Alfred Edmond Jr., CJR on Thu 26 May 2011 at 03:06 PM
Beautiful. Come on back to your home base. Leave their madness to them.
#3 Posted by bornfree, CJR on Thu 26 May 2011 at 07:46 PM
We need a strong black press as well as great journalists of color in the mainstream. Online publications such as TheRoot have tapped into a niche. Magazines such as Black Enterprise and Essence have maintained their high quality over the years, while black neighborhood newspapers have struggled for lack of resources and brain drain. Wouldn't it be great to restore some of those publications to their former glory?
http://ebenezerray.com/2011/02/06/the-legacy-of-the-black-press/
#4 Posted by Elaine Ray, CJR on Thu 26 May 2011 at 11:48 PM
Well, now that high-profile African-American journalists have been pushed out of "mainstream" media, black associations are taking notice.
This article fails to mention others--not so high profile--journalists who pointed out this trend 10 years ago.
One hyper local news site was started by a young lady, Ann-Marie Adams. She's in Hartford, Connecticut. It's now an award-winning news site. She realized that she could cover urban community better than the other media organizations there could. So she's doing it. And I'm helping her. I write frequently for the site.
Other black journalists should follow suit--start your own or join up with others who are using the skills to empower thier communities.
#5 Posted by Jonathan, CJR on Fri 27 May 2011 at 12:09 AM
Anybody who'd go to Ebony or Jet from a paper of any repute, is probably just washed up and used his flagging connections for a last gig. Those two publication have been mossbacked embarrassments for as long as any of us have been alive.
Going from Time Magazine to The Root is something else entirely. People read The Root. It's at the center of the action. People read it and talk about it.
I think this article just a little bogus.
#6 Posted by Dwight Mannsburden, CJR on Fri 27 May 2011 at 08:25 AM
The problem is with African Americans themselves (ourselves) and this belief that "mainstream" (White) is better. Milton Coleman, senior editor of The Washington Post is quoted as saying that "Ebony and Jet improved just like that," after former "mainstream" (White) African American reporters began writing for them. Why do we (African Americans) continue to accept the morals and values of "mainstream" (White) society as a standard for success? Personally, I take issue with the African Americans who attended White universities who then think they can teach the rest of us something. I say "No!" You should stay on master's farm. And let those of us who see the error in "mainstream" (White) thought handle the business in the "Hood."
#7 Posted by Paul Bennett, CJR on Fri 27 May 2011 at 12:41 PM
Bornfree be careful what you wish for when you write, "Beautiful. Come on back to your home base. Leave their madness to them."
A great number of African Americans (not all...but probably most) who attended White universities, achieved success in corporate America, and live the in "burbs" are the sort who would NOT be an asset in the greater African American community. They are the house negros whom Malcolm X referenced.
Please note the skin tones of those in this article alone. With the exception of the woman, it is hard to tell if the two fellas are African American. It is not my intention to get into a debate of skin tone within the African American community. We will leave that for another day (and for private discussion among ourselves). But the few African Americans who are tv or print news folk often are of a lighter skin hew or possess a spirit which is non-threating to their White colleagues.
Are these house negros better than their White counterparts? Indeed they are. But their are countless African Americans who are more talented then these, who never get the same opportunity in "mainstream" (White) media because they possess the spirit of Van Gogh; a soul who refuses to compromise his art for the sake of pay.
I'll never forget the words of a young African American reporter at an NABJ award dinner in Philly in 1995. The young print reporter told the audience "I'm just happy to have a job." These are the sort of African Americans who crowd "mainstrean" (White) media. And it would be very dangerous to welcome them back to Black media with opened arms.
#8 Posted by Paul Bennett, CJR on Fri 27 May 2011 at 01:03 PM
One thing that is left out of this excellent article is any discussion about the possible racist attitudes of White media managers like Jeff Cohen of the Houston Chronicle.
I live in the Houston area. I have more than 16 years experience as an tv anchor/reporter (tv, radio, and print), editor, and publisher. Countless times I've applied for jobs at the Chronicle, and local tv and radio news affiliates in the Houston area without any success...only to read, view, or hear news personel who did not possess equal talent to that of my own.
And not only have I been unsuccessful in obtaining employment at larger media entities, smaller news organizations like the Houston Press, Dallas Observer,(so called bastions of American liberalism) Galveston County Daily News, Beaumont Enterprise, ASP Westward, and many others have simply not dialed my number when it came to job opportunity.
Because, I don't believe in anyone determining my destiny, I began publishing my own publication in 2007. After just 8 months of existence, I entered "The New Majority" in the Houston Press Club's (the largest professional media "mainstream" (White) organization in Texas) statewide competition in the category of "Journalist of the Year" for publications 100,000 and under in 2008. It was the first time I'd ever entered any sort of media competition, because that's not why I want to tell or write stories. But I entered this particular competition to prove a point.
The result?
I placed 3rd as "Texas Print Journalist of the Year"...in spite of serving not only as the publication's reporter, but publisher, editor, lay out designer, photographer, distribution and sales person.
Glory be the day when America achieves Martin King's dream of persons being judged based on content and character. Unfortunately, far too many media entities engage in the age old Affirmative Action practice of hiring persons based on color; the whiteness or the lightness of their skin tone.
#9 Posted by Paul Bennett, CJR on Fri 27 May 2011 at 02:05 PM
@ PAUL BENNETT: I've seldom read anything as silly is your first comment. I hope your ad hominem analysis does not reflect your journalistic performance and that in your more thoughtful moments you forego the baseless name calling and negative characterization of people about whom you seem to know nothing. I'll stack my journalistic career - and my commitment to the black community--up against yours any day.
Sincerely,
Jack White
#10 Posted by Jack White, CJR on Fri 27 May 2011 at 06:33 PM
Jack, let me attempt to stay above the fray. I've been a long time follower of your work and admire greatly what you bring to the table as a journalist. I will readily admit that my response to the article (excellent by the way) was a heartfelt one, but one based on fact.
It is a fact that there are large parts of the African American middle/upperclass who believe that "White" is right. And I'm not referencing correct written or spoken American English. We all should be blessed and strive for such...for it is not a "White" or "Black" thing.
It is a fact that many African Americans who attend White universities do so because they view African American universities as an unrealistic representation of "the real" world.
It is to THOSE African Americans I referenced to when I wrote "You should stay on master's farm. And let those of us who see the error in "mainstream" (White) thought handle the business in the "Hood."
Jack, I'm surprised you didn't respond to the rest of my diatribe. Apparently, you agree with me that historically African Americans of a lighter hew have been given more opportunity than those whose skin closely match the night.
This evil has not only been committed by Whites, but Blacks have also contributed to this nonsense. Many of our so called pro Black radical leaders (who happen to have a lighter skin shade) from Elijah Muhammad to Malcolm X to Louis Farakhan to Angela Davis and so on have been placed on pedestals by African Americans.
I did use the term "house negro". If that's what you are terming as "baseless name calling and negative characterization of people," is it your contention that there are no "house negros" in America?
Finally Jack, for a person who you do not know, it is ill advised for you to write that you would "stack my journalistic career - and my commitment to the black community--up against yours any day." Jack, there are many African Americans who were/are better journalist than you and other Blacks who have been to the "mainstream" show, who never got the opportunity to shine because of whatever circumstance (self induced or not) they encountered. And because only God knows what we have done in our respective communities I'll defer to your obvious omnipotent spirit.
#11 Posted by Paul Bennett, CJR on Fri 27 May 2011 at 10:17 PM
America is "sick." We are all infected by the dis-ease on display in institutions large and small. What blacks and other people of color are coming to realize is that in order to save themselves, they have to remove themselves from the toxic environments which are prevalent throughout this culture.
It does no good to make all the money in the world an lose one's soul. We must never be afraid to compete, but the psychic costs can be detrimental to one's well-being.
Freedom means being able to chart one's own course, makes one's own way and be accepted on own's own terms. If not, you're just a puppet dancing at the end of someone else's string.
Black institutions aren't just for black people. Strong, vibrant, influential black institutions can help cure American dis-ease.
#12 Posted by Walter Harris Gavin, CJR on Fri 27 May 2011 at 10:33 PM
Walter, I am in total agreement with you. But we should be weary of Black institutions being led by those who only come back to the "Jets and Ebonies" because they have been disillusioned due to their experience in "mainstream" (white) world. They bring certain negative baggage that could muddy the collective. I've reintroduced myself to Carther G. Woodson's "The Mis-Education of the Negro." It blows my mind how a book written in the 1930s is still relevant today.
#13 Posted by Paul Bennett, CJR on Sat 28 May 2011 at 09:16 AM
That should be "Carter." My bad...
#14 Posted by Paul Bennett, CJR on Sat 28 May 2011 at 09:18 AM
With all due respect Columbia Journalism Review - it is clear that you are enumerating the "Color Of One's Skin" rather than the "Quality of the Content Of One's Weekly Column".
As a person who is treated to Jack White's weekly rant that is done for no other purpose than "Ideological Bigotry" I am not sure why there was no qualitative angle to your story.
IF you are attempting to make the case that by having "Black faces" in the press room translates into REPRESENTATION of the best interests of the Black community - I am forced to ask you to actually read Mr White's "Right Wing Watch" column and then find a time when he talks about the BLACK COMMUNITY rather than Republicans.
To be clear - Let Jack White Talk!!! His antics afford me the opportunity to document how Black Press operatives with his consciousness - when given the opportunity to represent the interests of our community versus protecting the ideological entrenchments therein - their choice is an easy one.
They work to protect the "ideological status quo" - using their narrative to shape the thoughts of Negroes who would otherwise have scatter-opinions. They fear that Black people might slip up and actually start blaming the incumbent progressives in our community for some of the problems.
What better way for Jack White and other "Obama Fist Bump Black Journalists" to serve their role to the community than to keep us united in our focus outward on the Tea Party.
#15 Posted by Constructive Feedback, CJR on Sun 29 May 2011 at 03:19 AM
The Mainstream Black Media could play an important role balancing the image of Black Athletes and at the same time impact the behavior of Black Youth.The Media plays a major role in perceptions,because they decide who the cameras should be pointed at.Black Athletes are moving targets for White Mainstream Media,because of their celebrity status and potential to marshal Black Youth in more positive directions. There is a great need to challenge the Notion of White Superiority and signal an end to that perspective.
#16 Posted by ana, CJR on Sun 29 May 2011 at 08:54 PM
Excellent article...informative and balanced. Thanks.
#17 Posted by Deborah Bayliss, CJR on Tue 31 May 2011 at 01:09 PM
Thank you for this important article. When I left journalism in 1996, I began to work with grass-roots organizations and my local community college. If we could teach our problem-solvers to publicize and promote solutions, then the media focus might shift away from continual coverage of urban problems, or so I thought. From 2003-2005, I worked as Philadelphia Sheriff John Green's foreclosure prevention specialist. I headed a ground-breaking task force designed to develop workable strategies. (Sheriff's sales declined more than 20 percent in 2005.) Our local media, however, could not be enticed to cover this issue in depth. (Back then, the foreclosures were concentrated in minority neighborhoods. The virus had not yet spread to the middle- and upper-classes.) Imagine Sheriff Green's surprise when the first reporter to report on the task force was a TV reporter from Japan. She had come to the US to do a story on the city's high rate of foreclosures. The first question she asked surprised us: "How can your community allow this to happen?" How many American journalists ever asked that question?
The exodus by minority journalists hurts every man, woman and child - not just those in the minority community. Everyone stands to lose. Many of those folks who lost homes early on in Philadelphia were white.
Had I remained at the newspaper where I had served as real estate editor, foreclosures would have been my top priority. If a small band of journalists had looked into predatory servicing and lending pratices early on, the collapse might not have been so costly. America might have sidestepped a global recession that has cost trillions, resulted in widespread job loss and a signficiant drop in newspaper advertising revenues.
Every journalist wears cultural shades, which create blind spots, frame the way they view key issues and shape the questions they ask. If the majority within a newsroom share common history, beliefs and attitudes, then they also are likely to have the same blind spots. HUGE stories are harder to see and easier to miss. The question is not whether newspapers can afford diversity; rather the question is whether newspapers can and will survive without it. Diversity fills in the missing puzzle pieces that are needed for citizens to make quality decisions.
#18 Posted by Linda Wallace, CJR on Tue 31 May 2011 at 02:11 PM
Couple things. While it's nice to be mentioned in an article, my own story does not quite fit this model.-my experience in the mainstream being the anomaly to a career otherwise spent in black politics and media. And on the business side not as a working journalist though I wrote on occasion. That said, knowing all the other people mentioned personally I can safely say the commitment to telling stories about Black people guides everyone on the list and where they choose to work was a matter of purpose meeting timing and opportunity. The new moves have as much or even more to do with the renewed opportunity of Black media to compete in the digital world -and with better funding --than it does people being somehow not satisfied with mainstream jobs. Finally, I write sometimes for The Root and admire it, but for clarification, The Root is owned by the very mainstream Washington Post.
#19 Posted by Eric Easter, CJR on Tue 31 May 2011 at 02:45 PM
Some of the commenters here are trying to turn this into a "race loyalty" issue, when in fact, the reason most black journalists work for large, mainstream organizations is because those are the companies with the most resources (read: money).
Let's not forget, we're talking about trained professionals who are trying to ply their trade in the midst of an print-advertising slump, a broader economic "recovery" AND a continuing disintermediation of information as result of consumers getting more news from the web and social media outlets. Given all that, why would any black person insist that working for a "mainstream" organization is the same as being a house negro? That's silly.
#20 Posted by J. Coffee, CJR on Thu 2 Jun 2011 at 10:13 AM
Coffee,
although your point is valid concerning certain economic realities, you fail to take note of the main points of the article itself, which is easily discovered at the beginning of the third graph with the letters "Some of these moves were prompted by layoffs and buyouts; others by disillusionment with mainstream journalism or a desire to delve more deeply into African-American issues." My focus centered on Ms. Newkirk's latter two points.
It was never my intention to suggest that all "mainstreamers" are house negroes (though in my "Candide" like travels most of those whom I've come across are). The former Malcolm Little's (X) definition of a "house negro" is someone who shares the values/morals of his boss. He described "field negros" as the sort who (for the sake of 21st century pc heads) did not share the values/morals of his boss, and who had a lust for developing his OWN values/morals.
Coffee, you correctly describe the predicament of the Black professional. On the one hand, she must pay her bills whether she be in the field or not. Unfortunately, all too often it is the "mainstreamer" (white) whose pocket books offer the most loot, and that is the reason why (if given a choice) most Black professionals (like anyone else) will choose he who offers the most "duckets."
But this is where often times a price is paid with one's soul. Understandably, he who pays out the cash, will not tolerate one who goes against his morals/values. In the meantime, the Black mainstream professional becomes financially comfortable, and most will not rock the boat, in fear that the "cash payer" will see them as a "field negro."
Many Black mainstream professionals are the sort who do not see (or ignore) the vision of Booker T. Washington or Carter Woodson, who focused on collective success. Mr. Washington and Mr. Woodson believed that Black economic equality with the "mainstream" (white) would only be achieved if initially, Blacks would ONLY support their own institutions.
Would their be "growing pains"? Of course. But both argued that eventually we would be on economic par with our mainstream forefathers and they would be forced to see us as equals no matter the color of our skin. This thought process was nothing new. Both Mr. Washington and Mr. Woodson often times used Jewish people as an example of those who had over come certain hatreds by the mainstream. Jews sit arguably, as the most abused people on Earth from an historical point of view, but as a whole share power today with the mainstream, because they were committed to collective success at the beginning of their sorrows. Coffee, this is the sort of thought process which must be adherred to, if Black group success is to be achieved.
Unfortunately, we now live in a time of me, mine, and I where concern is only for self. If now, more of those sort of persons who formerly worshiped at the mainstream (white) alter are spewing over into Black media, it should be a point of concern that they don't pollute those who hold close to the values of Mr. Washington and Mr. Woodson.
#21 Posted by Paul Bennett, CJR on Thu 2 Jun 2011 at 04:23 PM
It is not all peaches and cream at Black publications either. I have written articles for Black publications ( I am tempted to out one of them in particular) where they do not want to extend contracts outling the parameters of the commissioned article and, secondly, refuse to pay you (usually a paltry fee) for three or fours months after the piece runs in their publication.
#22 Posted by Hakim Hasan, CJR on Sat 6 Aug 2011 at 08:23 PM
I admit that I came across this article quite late, but I wanted to drop my two-cents. I found the article interesting and informative, but I wanted to point out what I feel to be a glaring error -- not including ANY response from those African-American news outlets. Johnson Publishing went out and drew in all of these minority journalists from mainstream publications, but no one thought to ask them "Why?" They already had trained journalists, award-winning journalists, on staff. What made the hires of Mira Lowe, Bryan Monroe, Sylvester Monroe, etc., so attractive? I have worked for Johnson Publishing Company, Black Enterprise magazine, and a number of Black weekly publications around the country, in addition to stints at mainstream publications (including Gannett papers). I brought the same talent, the same energy and the same committment to all of those publications. I was hired at Jet -- recruited personally by John H. Johnson -- from the St. Louis American newspaper. I was hired at Black Enterprise from a Gannett newspaper. There should have been some discussion from those Black publications as to what those mainstream journalists brought to the table, rather than the insulting opinion from one of those journalists that the publications instantly improved when they walked in the door. That some of those journalists have since become disillusioned by the lack of resources is sad, but the recession that has ravaged the newspaper industry has been a wholesale depression for most of the Black press. Yet, still they rise, attempting to bring information to their readers that, we seem to all agree, is not brought by mainstream news outlets. I hired staffers from mainstream publications. I didn't promise them the latest equipment and lavish expense accounts. I promised them a professional shop, with a commitment to excellence. I promised them we would go after stories that mattered, and engage our readers. I told them they would not get rich, but that they would be rewarded. Ask Donald Suggs in St. Louis or the Philadelphia Tribune about their award winning publications. Ask Desiree Rogers. Ask Alfred Edmond. But if, as this article implies, there is a migration going on, it might make sense to talk to the publications these talented people are migrating to.
#23 Posted by Lou Ransom, CJR on Sat 27 Oct 2012 at 07:12 AM