Back in March, I noticed The Wall Street Journal appearing to burn an off-the-record source a few days after he died.
Now it’s Fortune’s turn to put the same source on the record posthumously. And it, unlike the WSJ, at least tells readers that its conversation with Jerome York was off the record:
However, during that absence, Fortune can report, Jobs also took an unpublicized flight to Switzerland to undergo an unusual radiological treatment at the University of Basel for neuroendocrine cancer, according to Jerry York, the Apple (AAPL) director who died in March 2010.
Yesterday, Apple announced the third known absence by Jobs for medical reasons over the last 7 years. York told me about the treatment, which was not available in the U.S., in the context of our discussions about Jobs, his health and Apple’s future. Under our agreement at the time, York wanted the facts of Jobs’s treatment in Switzerland to remain out of the news. He didn’t say whether the board knew of it. (With York’s death, the off-the-record agreement is no longer in place.)
This raises several questions. First, why did Fortune sit on this string for ten months if the off-the-record agreement was mooted by York’s death?
Second, who didn’t have York as an off-the-record source?
Third, how common is it to burn dead sources? We now have the Journal and Fortune, apparently, burning the same guy. That raises the question of whether York agreed to allow the information out after he died, though that seems very unlikely (I’ve got a question out to Fortune and will update with any response).
Fourth, would this have happened with another company? I’ve noticed how Apple makes the press forget its cherished ideals and standards in pursuit of rumor and speculation?
Most important, is it ethical to burn a dead source because they’re dead? Here’s what I wrote about the Journal’s piece back in March:
Any unilateral decision by a national news organization to publish the contents of an interview after the death of a source would raise serious journalistic issues. Do reporters and sources now have to include a post-mortem clause in any off-the-record deals?
A case could even be made for allowing the breaking of off-the-record agreements in certain extreme circumstances, I suppose, but not in an instance like this.
The same applies here. When you agree to go off the record, that doesn’t mean “off the record unti I die”—unless you negotiated it that way. Another way to put it: an off-the-record agreement is an oral contract between the source and the journalist. That contract isn’t voided by one party’s death.
Further, these news organizations use anonymous sources all the time. So if you’re going to burn a dead guy to invade a barely-hanging-on-guy’s medical privacy (and let me be clear, I don’t think you should!), why not have the respect to just call him a “person familiar with the matter”?
Or maybe, more precisely: “a person who was familiar with the matter.”
The New York Times reporter Micheline Maynard gets it. She says on Twitter:
Jerry York told others of us details about Steve Jobs’ illness. To me, a promise is a promise.
Rationalize that.
"Most important, is it ethical to burn a dead source because their dead?" Should be they're there, not their.
#1 Posted by Don, CJR on Tue 18 Jan 2011 at 07:23 PM
That's perfect that we can get the credit loans and this opens completely new opportunities.
#2 Posted by Johnson35Therese, CJR on Tue 18 Jan 2011 at 08:18 PM
Hate to be your copy-editor but you have "their" for "they're" in the line that reads:
"Most important, is it ethical to burn a dead source because their dead?"
#3 Posted by cowbert, CJR on Tue 18 Jan 2011 at 08:40 PM
Many thanks for the copy catch, guys. Fixed.
#4 Posted by Ryan Chittum , CJR on Tue 18 Jan 2011 at 11:22 PM
This is why I strongly advise my clients to never go "off-the-record." Attorney-client privilege continues even after death, but some journalists seem to take a different view of the pledge.
And many journalists question the integrity of PR folks? Hello pot, this is kettle...
http://www.bottomlinecom.com/nationalnews/deathchangeoffrecord.html
#5 Posted by John Landsberg, CJR on Wed 19 Jan 2011 at 10:47 AM
You don't burn sources without their permission, which you can't get from a dead person.
#6 Posted by R Thomas Berner, CJR on Wed 19 Jan 2011 at 11:31 AM
On one hand, I can't see where it would be acceptable to use this, given that the source never gave any indication it was acceptable. My inclination would be to not use this.
On the other hand, judging from what I'm seeing, this comment may have been "off the record" but was far from exclusive. Given the fact that this information was apparently given to quite a few media people, I have to wonder if the source really had an expectation that it would stay private forever.
#7 Posted by JimmyD, CJR on Wed 19 Jan 2011 at 03:36 PM
I think this speaks to the fact that "off-the-record" is a meaningless term, as are "background," "deep background," etc. Nearly every reporter I know will say that these terms have clear meanings, and then each will give me a different definition. Ditto for many sources.
Don't get me wrong--I'm a reporter and I go "off the record" and "on background" with sources all the time. For day-to-day stuff, the meanings are clear enough. But for really sensitive issues--and I'd say the CEO's health certainly qualifies--I always take a step back and say, "Let's talk about what we're agreeing to here." How, if at all, can I describe my source? How can I use the information? (Can I print it without attribution? Use it to dig up more information but not print it? Not use it at all?) How far am I promising to go to protect my source's identity?
I admit that, "Can I reveal your name when you're dead?" is not part of my usual checklist, but maybe it should be. As Ryan says, though, these are contracts, and it's important to make sure everyone involved knows what they're agreeing to ahead of time.
#8 Posted by Carl, CJR on Wed 19 Jan 2011 at 04:07 PM
Would be interesting to talk to Bob Woodward. He clearly believes that you can only ID a source after the person dies. He and Carl Bernstein v. v. reluctantly confirmed Mark Felt as Deep Throat when Vanity Fair had nailed the story, and they could no longer deny it.
Woodward was all set to go w/ his book, The Secret Man, once Mark Felt died. He wanted the Post to cooperate in this as well, though Len Downie, former editor, refused. www.woodwardandbernstein.net
#9 Posted by alicia shepard, CJR on Wed 19 Jan 2011 at 06:00 PM
Just for the sake of argument, what is the dead person's interest to be protected? People get to go "off the record" cause they might lose their jobs or, in some cases, get killed. Sometimes you let them be secret squirrel to save them some embarrassment. What's the dead person's interest to protect here?
#10 Posted by edward ericson jr., CJR on Thu 20 Jan 2011 at 03:30 PM