We live in a moment of extraordinary tension between the press and the public. Donald Trump’s knee-jerk retort of “Fake news” is now a particular favorite of dictators and authoritarians around the world. The prevailing anti-press animosity at the national level has trickled down to local reporters, the Associated Press reports. And it’s not just threats. In June, a man opened fire with a shotgun inside the offices of the Capital Gazette, in Annapolis, Maryland, killing five newspaper employees and injuring two others. In October, a Bulgarian journalist was raped and murdered, a Saudi journalist was assassinated and dismembered inside his own government’s consulate, and mail bombs were sent to the New York offices of CNN.
I’ve written previously about some things journalists and news organizations can do to try strengthen audience trust at a time like this. But that’s only half the equation. It’s also a good time for a refresher for citizens on what constitutes a healthy, constructive conversation about the work we produce.
For some, what follows may be obvious; to others, it may seem laughably naive. But journalists don’t like to let important things go unsaid. And, if these points feels achingly obvious, surely you know someone who could use a reminder, or a young person who never learned them in the first place.
Here are a few dos and don’ts for how to respond to the press.
DON’T commit or condone violence against journalists.
Violence against journalists is unacceptable under any circumstances, no matter what the President tweets and says at his rallies. Sadly, we live in an era where this long-unsaid truth needs to be stated clearly, frequently, and unequivocally.
Freedom of the press not only appears at the top of our nation’s Bill of Rights, it’s enshrined in Article 19 of the UN’s 1948’s Universal Declaration of Human Rights, as the “freedom to… seek, receive and impart information and ideas through any media and regardless of frontiers.” And so if you commit an act of violence against a journalist you’re not only breaking the law, you’re committing a breach of values shared (in theory, at least) by Americans and people around the world.
According to the Committee to Protect Journalists, more than 1,300 journalists have been killed worldwide since 1992, and a newly released CPJ report notes that impunity for killers of journalists is “entrenched in 14 nations.” Meanwhile, 40 journalists have been physically attacks in the United States so far this year, according to the US Press Freedom Tracker.
DON’T make it personal.
Nonviolence may be the lowest bar to clear when responding to a work of journalism. But it’s also not productive to personally criticize the journalist who produced it. This means refusing to comment on a journalist’s age, appearance, gender, race, class, religion, sexual orientation, education, outfit, or anything else about them, when responding to their work. In all cases, stick to the work, not the person.
This, of course, is Human Decency 101, but it applies especially to journalists, who conduct their work in public about sensitive subjects. And, if you’re responding with any trace of good faith (a big “if,” I know), staying focused on the work will actually help get your message across. Washington Post media columnist and former New York Times Public Editor Margaret Sullivan tells me she makes a point to respond to reader emails. “But I do not answer the ones that attack me,” she says. As soon as they get personally insulting, “I tune out.”
To that I’ll add: many journalists are perfectionists who take great pride in their work, so if your goal is to cause emotional pain, pointing to flaws in what we wrote is often more upsetting than any ad hominem jab, anyway.
DO know that feedback is essential to journalism.
Listening to our audience isn’t some optional, take-it-or-leave-it aspect of journalism; it’s a vital part of what we do. This is both ideological—you’ll find calls for audience feedback throughout the Society of Professional Journalists’ Code of Ethics and the American Press Institute’s “What Is Journalism” digital library—but it’s also practical. While we strive for accuracy and excellence, journalists are often assigned topics cold, and trying to establish expertise quickly. Or we’re simply working on extremely tight deadlines. Slip-ups are inevitable, and we need your help spotting and correcting them.
So, if we got something factually wrong, tell us so we can fix it quickly. And if there was something wrong in the bigger sense—in the way a piece was framed or presented, or if there are subjects or stories we continue to miss—tell us so we don’t make the same mistake twice. Journalists are overworked, and it may take us a moment to respond. But an upside to our workload is that we rarely run out of opportunities to try to do better next time. As Sullivan explains, “For the most part, we’re idealistic still, and we want to be improving, growth-oriented, [and] constructive.”
DO read/watch/listen to the full article before responding.
This one is pretty self explanatory: if you didn’t complete (or even begin!) the piece, you’re really in no position to give a constructive response. At least give it a skim?
DO be as specific as possible.
The least helpful criticism simply makes sweeping claims about “the media,” a term that, as the Washington Post’s Paul Farhi has skillfully explained, is “so imprecise and generic that it has lost any meaning.” One notch better (but still essentially useless) are blanket statements about an entire news outlet or a particular reporter. In contrast, the best feedback zeroes in not just on a specific article, but the specific place that was incorrect or ill advised, and, when possible, backs up its claims with evidence or a detailed explanation.
Once you toss some of these specifics on the table, we can begin to have a productive conversation, which is what NPR’s Steve Inskeep was getting at when he recently tweeted to the president: “Thanks for writing. If a specific NPR story concerns you, feel free to name it and we can go to the transcript. All work is public at https://npr.org . If there is no specific story of concern, that is its own answer. I’ll continue doing my job as a citizen.”
DO remember that journalists are human beings acting in good faith.
In a world in which reporters are called “scum,” “disgusting,” “enemies” and much worse, it’s worth stating—and restating—that journalists are human beings. We are flesh-and-blood people with spouses, friends, parents, children, pets, memories, hobbies, and mortgages. We like pizza. We pay taxes. We go to the gym and take out the trash. And if you’re inclined to leave an angry voicemail or slide your thumb across your throat at us, it’s important to remember: that’s someone’s brother or sister. That’s a human being, with a heartbeat, a birthday, a favorite song. Don’t believe those who tell you otherwise.
And, beyond our basic humanity, the vast majority of us are trying to do as fair and accurate of a job as possible. Northeastern University journalism professor and longtime media reporter and critic Dan Kennedy tells me that, of the hundreds of journalists he knows or has written about, he can probably count the number of bad apples he’s encountered—people who plagiarize or fabricate—on one hand. The rest “are absolutely trying to do the best job that they can, oftentimes under very difficult circumstances,” he says.
You can take Kennedy’s word. Or you can look at what happens when people run afoul of the expectations of the industry and its employers. Listen to the This American Life episode “Retraction” exposing Mike Daisey’s narrative corner-cutting in an earlier episode of the show. Check out the 60 Minutes and Vanity Fair stories on serial fabulist Stephen Glass, or the New York Times deep-dive on Jayson Blair’s “low point in the 152-year history of the newspaper.” Read the lengthy report from this publication about Rolling Stone’s disastrous UVA campus rape story.
Each of these stories reflects an industry that holds accountability, accuracy, and reputation as its highest principles.
DO support us, if you appreciate our work.
I’m sure I’m far from the only journalist who, years later, can quote verbatim lines from positive reader feedback. (One email included the unforgettable phrase, “Please keep writing.”) These words fill our emotional gas tanks and remind us why we do this work. It certainly isn’t the pay.
So, if you learned something from a piece of journalism, or you were moved or challenged or entertained by it, take a moment to mention that to the person who created it. Don’t assume that someone else has said something. Somehow, thanks to the wonders of the human mind, notes like this can cancel out the memory of a thousand nasty comments.
And if you’re feeling grateful, words aren’t the only useful form of praise. Subscribe. Donate. Defend us in conversations. Support organizations like CPJ or Freedom of the Press Foundation. (Or CJR.) Journalism is hard work that, though often accessed for free, costs enormous time, labor, energy, and money to produce. If you appreciate what we do, we’ll gladly take whatever support you can offer in return. Even pizza.