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I have a galaxy-brained theory that the most effective fundraisers in the country aren’t politicians or the heads of major foundations, but a pair of Atlanta-based college football bloggers.
Two decades ago, Spencer Hall—best known as the creator of Every Day Should Be Saturday, a site covering college football with a mix of analytical skills and many inside jokes—decided to raise money for refugees in the Atlanta area. Hall had worked for a refugee services organization before pivoting to writing, so he put out the call to his readers and raised a few thousand dollars. After a couple of years of this, he and Holly Anderson, his fellow blogger, had an idea: Why not use college football rivalries to raise even more money? There’s nothing fans love more than destroying their most hated opponent, they figured, so they’d make the fundraiser a competition. Fans began donating in honor of their favorite team, often choosing the amount based on a significant number, like the score of a big game. The #CharitibundiBowl was born. The fundraiser continued after Vox Media bought Every Day Should Be Saturday, and after Hall and Anderson left the company, in 2020.
To say their plan worked would be a comic understatement. Last year, Hall and Anderson—who now run a subscription-based college football site called Channel 6—raised more than 1.3 million dollars for New American Pathways, becoming its largest nongovernmental source of funds. The 2026 event, which runs through this weekend, crossed the million-dollar mark Wednesday evening. (You can donate to support your favorite team—real or fictional—here and see the leaderboard here.)
I talked to Hall about his career from independent blogger to SB Nation editorial director and back again, being dismissed by Vox Media as “too niche,” and what it takes for a publication’s readership to become a real community. Listen below, or wherever you get your podcasts.
Show notes:
How we got here. Spencer Hall, Channel 6
2026 EDSBS Charity Bowl Bluesky Feed
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