There’s not much to say about Cramer v. Stewart that hasn’t already been said elsewhere. It seems everyone, everywhere is all over this one, which Stewart utterly dominated.
Good.
But let’s take a closer look at the coverage of the showdown.
Not so good.
Here’s former New York Times reporter Sharon Waxman at her newish site The Wrap, who leads with what she calls a bad PR move by Cramer to even go on the show, and shows that she’s probably better off sticking to Hollywood coverage:
The most damaging material came quickly – tape of Cramer recommending that investors sell stocks short, and admitting that he did it himself.
Oh no! Selling stocks short? And admitting it on tape? Why would Cramer do such a thing?
Well, shorting stocks is a perfectly legitimate activity. There’s absolutely nothing wrong with it. It’s a bet that a stock will go down, no morally different than a bet that a stock will go up.
What Cramer was talking about on the TheStreet.com video Stewart showed was something nefarious, though. It showed Cramer talking about how he illegally manipulated the market when he ran a hedge fund and how he recommends that everybody do it—even recommending a specific company to do it to.
That’s a big no-no, and it’s simply amazing that Cramer let himself be recorded discussing it. But he could just as easily manipulate stocks upward as he could downward. The short/long part is immaterial.
Waxman’s former colleague, Alessandra Stanley of the Times, is also off-base in her superficial review of the program, reviewing it as if it were just another ratings ploy and missing entirely what an important moment this is in the crisis and our conception of it. She moans that Stewart didn’t yuk it up as much as he normally does:
And while it’s never much fun to watch a comedian lose his sense of humor, in an economic crisis, it’s even sadder to see supposed financial clairvoyants acting like clowns.
That myopia reminds me of Stewart’s single-handed destruction of Tucker Carlson and Paul Begala on CNN’s Crossfire program back in 2004:
STEWART: You know, the interesting thing I have is, you have a responsibility to the public discourse, and you fail miserably.
CARLSON: You need to get a job at a journalism school, I think.
STEWART: You need to go to one. The thing that I want to say is, when you have people on for just knee-jerk, reactionary talk…
CARLSON: Wait. I thought you were going to be funny. Come on. Be funny.
STEWART: No. No. I’m not going to be your monkey.
The truth is that this was some of the most gripping television since, well, Stewart’s searing criticism got Crossfire canceled.
And Stanley is just wrong here—CNBC has been trying to extricate itself for a while now from the mess it made promoting Rick Santelli’s lame outburst:
Mr. Cramer tried to be friendly and looked a little taken aback by Mr. Stewart’s prosecutorial tone — he may have been expecting a more jocular give-and-take. But mostly, he sat back and milked every last drop from a tempest-in-a-cablebox that NBC and its sister channels have been fanning ever since the “Daily Show” host began hammering CNBC for its complacent Wall Street coverage, singling out embarrassing market calls by Mr. Cramer in particular.
No, no. This is a public-relations disaster (as well as an existential crisis)—one that was easily foreseen—for CNBC and it knows it. That’s why it yanked Santelli off a scheduled Daily Show appearance in the first place.
Here’s Stanley’s kicker:
Mr. Stewart kept getting the last word, but Mr. Cramer may yet have the last laugh.

Very well-done, insightful piece of media criticism. Can we now dispense with the pretense that CNBC, indeed all cable "news," is journalism? That it is purely entertainment and should never be viewed, or talked about, as journalism? Fine, as Josh Marshall observes, the Wall Street community deserves it's own entertainment channel. And as he further observes, CNBC's president reports to NBC Universal and not to NBC News, the entertainment division, and not the news division. So let's stipulate that Cramer et al are not journalists just as Stewart isn't a journalist. They are entertainers. One good thing, maybe all those anonymous business journos won't be so reluctant to criticize CNBC in the future, ya think?
But this intrigues me, Ryan:
"The bubble that CNBC reporters and commentators are in is the same bubble that Wall Street is in. It’s the belief that The Market is God. If The Market doesn’t like it, it’s bad. It’s the fixation on short-term fluctuations. It’s the inability to understand that its views don’t represent America because it’s not a cross-section of the country. It’s not even close to being one."
Interesting insight. This is the same kind of bubble inw which national political reporters reside, including cable, but also including Politico, Washington Post, NBC News. Except in their case, Politics is God.
#1 Posted by Tom Traubert, CJR on Fri 13 Mar 2009 at 05:29 PM
The incredibly brilliant John Stewart has somehow figured it out that cable news didn't ring the alarm about financial derivatives.
Wow!
And Mr. Stewart is so incredibly proud of his brilliant insight that he does not want to hear anything else.
Cramer wants "kangaroo courts" for Bear Stearns and Goldman Sachs. He wants to "star chamber" their sorry butts!
Cramer says he provided the DOJ with inside information about how to prosecute Bear Stearns and Goldman Sachs.
But John Stewart does not want to hear it, because...
John Stewart is so incredibly proud that he figured out what was not said on cable TV that he only wants to talk about what was not said on cable TV, and he does not want to talk about...
What was not said in Congress.
John Stewart does not want to talk about...
What was not said in the Democratic primaries...
...where Barack Obama blathered endlessly about "hope and change"...
While the United States was sliding over a precipice into another Great Depression, and getting ready to elect a pretty face on TV and a couple of slogans.
And the same goes for Hillary Clinton, and Joe Biden, and Nancy Pelosi, and Harry Reid, and the main difference between them and what's-his-face Cramer from cable news, is that...
It's the duty of Barack Obama and Hillary Clinton and Harry Reid and Joe Biden and Nancy Pelosi to protect the public interest, and they totally screwed up, and they keep screwing up by pouring trillions of dollars in useless bailouts into dying banks, but let's just forget about trillions of dollars dumped uselessly into dying banks, and pretend that some stooge on cable TV was a Very Important Player in the destruction of the American economy.
#2 Posted by Jacob Freeze, CJR on Fri 13 Mar 2009 at 06:13 PM
No, Jacob...you're missing an important point here. Firstly, everyone's moved past the "blame Congress" phase; we all know they're incompetent public policy puppets that don't have MBAs or high-level knowledge of the financial markets. Their failure was expected. CNBC (and other financial news outlets), on the other hand, ARE self-proclaimed competent, savvy financial gurus. Or so we thought. These guys live the market and all its mutated nuances every day of the week. They report it, analyze it, comment about it then rehash it all over and over again.
Stewart's beef is with media. It's always been with media. Criticizing and satirizing the other networks is his bag. So if we can assume that CNN, NBC, ABC, et al are chasing down and breaking the more substantial problems in this whole mess, why do you take issue with Jon Stewart, a media critic and satirist, going after the media? It's his job.
#3 Posted by Russ M, CJR on Fri 13 Mar 2009 at 07:46 PM
Fed Set Ground work
1% Interest told all banks come and get it.
In six years increased Total Money Supply by twice as much as in prior ten years.
Developers built TOO large TOO expensive for middle class incomes.
Average size home increased in price by 68% in six years.
Labor/materials had no such increase.
Banks could sell any mortgage in bundles to Gamblers on Wall Street.
Frenzy for BIG PROFITS
cswinney2@triad.rr.com
#4 Posted by clarence swinney, CJR on Sat 14 Mar 2009 at 10:58 AM
Well said Russ.
I am usually not a huge fan of Stewart but what he does well is call out contradictions in the media and hypocrisy. And like you said, it's moved beyond the knee-jerk "Congress failed us" reaction, even though that's partially true. It's the people like Cramer, who supposedly have extensive knowledge on how it all works. The clips of his Internet show is an indictment on the industry. It'd be naive to sit and think that Cramer is the only person who did all those things he promoted in his videos.
#5 Posted by Marco S., CJR on Sat 14 Mar 2009 at 11:10 AM
The failure of the business press is to be expected. As far as Wall Street investment firms are concerned, everything from the WSJ to CNBC is a trade journal, bought and paid for with advertising. Its main function is to get shmucks like you and me to, as Stewart put it, "fund your adventure." Publishers who accept ad dollars from banks, brokerages, investment advisers and big corporations have sold their franchise by taking down the wall between advertising and editorial. Is it any wonder that more and more people prefer to get free information on the Internet? Obviously, someone needs to pay people to investigate, to sort and prioritize, even to analyze. But how are publishers going to convince anyone on Main Street to pay for information that's already been bought, lock stock and barrel, by Wall Street?
On the other side, investors could wise up and realize that when companies invest large sums in manipulating public opinion and legislative priorities, it's almost always because someone has a really bad idea that's going to make a few people a lot of money. Like building huge gas-guzzling SUVs, or piling up enormous amounts of debt based on blind faith in mathematical risk models -- models that even the "quants" who generated them will admit don't accurately predict the real world.
#6 Posted by Christian Doering, CJR on Sat 14 Mar 2009 at 11:53 AM
The point Jon Stewart made is that those CNBC "reporters" were artificially churning the market for their own gain. This point has been missed,or ignored, by pretty much everyone who has reported on the events.
"Churning" is probably actionable.
But nobody will bring up THAT uncomfortable fact...
#7 Posted by woody, CJR on Sat 14 Mar 2009 at 02:15 PM
I have been a regular watcher of both shows for several years. Stewart
s criticisms of CNBC have some merit, but if he is looking for scapegoats for the current financial crisis, CNBC doesn't even make a top twenty list.
He is way off the mark making Cramer the face of this. Cramer's show is much like Stewart's: he employs over the top humor to deliver messages that are dead serious and highly informative.
Flaying Cramer for wrong calls on a couple of stocks merely reveals Stewart's total ignorance of financial markets and stock investing. Cramer's past as a hedge fund manager is precisely what makes him a valuable advisor. It's his practical experience that make him worth listening to versus all other available financial media pundits.
I was stunned at Cramer's inability to articulate this to the viewers of Comedy Central.
#8 Posted by Doug Suretow, CJR on Sun 15 Mar 2009 at 10:33 AM
Here's the thing with Cramer, folks: he manipulates stock prices. This is illegal. He admits that he manipulates stock prices, on TV, and that he has done this as a matter of practice for many years. It's what he does.
Why is he not prosecuted?
It may be of help to know that Cramer is an old pal of, former college room mate of, some time money manager of, and bigtime political contributer to, Elliot Spitzer.
Then again, these two facts may also be completely unrelated to each other.
#9 Posted by edward ericson jr., CJR on Sun 15 Mar 2009 at 12:57 PM
I work for a news organization that frequently pressures its reporters to appear on CNBC without pay. Those of us who resist are told that it is not only good for our news organization but good for us.
But no, I have always said, it is not good for us. We are invariably talked-over and interrupted, by other guests but also by CNBC personnel. Charlie Gasparino is the worst offender. It's his playpen and he wants to get in the last word. CNBC likes the tension, likes the show biz aspect, and encourages Gasparino and his colleagues to engage in these kinds of bullying "discussions."
Some of us cave in to the pressure and try to out-argue the Gasparinos, and we wind up looking like as much a blowhard as he is.
Now, finally, comes Jon Stewart, showing us that the emperor has no clothes, that what CNBC is doing is an embarrassment and shame that reflects poorly on all who associate with it.
Maybe now CNBC will begin to actually act as a journalism organization, not as a three ring circus in which entertainment trusts all else.
#10 Posted by Anne Nonymous, CJR on Sun 15 Mar 2009 at 04:55 PM
I meant "trumps"
#11 Posted by Anne Nonymous, CJR on Sun 15 Mar 2009 at 05:42 PM
Anne,
Thanks for your interesting comment. I regret that you feel you must remain anonymous to make it. I would revise your last comment to say that "maybe now news organizations will stop pretending that the fare served up on CNBC is journalism, and allow their competent business journalists to criticize its practices in public."
CNBC serves up entertainment, not journalism. That was the whole point, and that's what, I think, both Cramer and Stewart were trying to say.
#12 Posted by Tom Traubert, CJR on Sun 15 Mar 2009 at 07:50 PM
THe relations between CNBC (and FoxB, Bloomberg, et al) and the "beat" they cover in the FIRE industry is almost an exact microcosm of the relation between the rest of the SCUM (SoCalledUnbiasedMedia) and their beats.
In all cases, it most closely resembles the way that local papers cover home-town high school sports: cheerleading, hype, and boosterism.
#13 Posted by woody, CJR on Sun 15 Mar 2009 at 09:47 PM
Tom,
I think you're mistaken about CNBC not being criticized in the press. Bill Alpert of Barron's has zeroed in on Cramer, tracking the performance of his picks for years and finding them wanting. In retaliation, CNBC has not bestowed upon Barron's writers the "gift" of letting them donate their time for free on the air.
A better inquiry is why Business Week legitimizes Maria Bartiromo by giving the Money Honey a "column" consisting of softball interviews with executives, at the same time it has laid off a good portion of the staff. CJR, that is something you should examine.
Here's an idea: Journalists should boycott CNBC. I'd favor that. Lots of us would be happy to get "headaches" when the CNBC producer calls, asking us to donate time to enrich their irresponsible, unethical, arrogant network.
One other thing, Tom: bad as CNBC is, Fox Business News is worse. You think CNBC caters to business? FBN's credo is that CNBC is actually too NEGATIVE to business! Can you imagine?
What's needed is a serious, journalistically sound alternative to CNBC that is untouched by Murdoch. There used to be CNNfn but no more.
#14 Posted by Anne Nonymous, CJR on Sun 15 Mar 2009 at 10:22 PM
I forgot to mention the best part: CNBC said it didn't consider Alpert a journalist!
#15 Posted by Anne Nonymous, CJR on Sun 15 Mar 2009 at 10:38 PM
Playing the Helpful Moderator,
Here's a piece Dean did on the Barron's/CNBC feud that Anne mentions.
#16 Posted by Ryan Chittum, CJR on Mon 16 Mar 2009 at 08:34 AM
Anne,
thanks for the additional insight. I've not really been a follower of business news until recent events have required that we all pay a lot more attention. My perspective, therefore, is purely from a newbie observer with fresh eyes, though I'm a harsh media critic. What I see in the business news dustup is similar, actually identical, to what has happened to political journalism, I think. The 24-hour infotainment channels posing as "news" by "journalists" dominate the agenda, and print journos, actual journalists, for various reasons, are loath to criticize the model. I had made the point in a previous piece by Ryan, when he introduced an anonymous quote by a business journo who noted that people in your business were afraid to criticize CNBC on the record. I think that's destructive. I take it some of the fault lies with your editors?
The audience doesn't know that these people, both CNN/MSNBC.FOX entertainers, and CNBC/FOX News, aren't journalists but clowns. And NBC/CBS/ABC are no longer producing serious journalism either. It is up to serious journalists to step up to the plate, overcome their fear, and point that out, in my opinion. Save yourselves. Save your profession. But I'm not optimistic that will happen. We'll see.
Thanks, Ryan, for the link.
#17 Posted by Tom Traubert, CJR on Mon 16 Mar 2009 at 09:06 AM
Okay, I did my homework and read the Barrons piece. Alpert did an analysis of Cramer's stock picks and found them wanting. And Cramer went ballistic. That's a little different than Stewart v. Cramer, but nevertheless, good for them.
But. What Barron's did, and what Anne and Ryan do, is grant CNBC and Cramer the status of journalist. Why do that? They are not doing journalism, they are doing entertainment. Would you criticize Rachel Ray's or Bobby Flay's food "journalism"? They aren't doing journalism, and they don 't claim to be. Because Cramer has the equivalent of Bobby Flay's Throwdown: "I think I can cook it up better than you. Let's let the audience decide. boom boom." Or Bob Barker. "What's behind Door Number Three?" That's what CNBC is doing, you know. Just because Cramer and CNBC are claiming to be doing journalism doesn't mean you have to grant them that. That is the fundamental problem that I see.
That you even argue with CNBC in those terms is damaging to your profession, I think. If you talk about them in your writing as you would talk about, say, a variety show, Oprah, The View, I think would be a big step forward. Stop granting them the credibility of a journalist, and then complain when they aren't living up to your standards. They never will. Thoughts?
#18 Posted by Tom Traubert, CJR on Mon 16 Mar 2009 at 10:37 AM
The thing that I keep waiting for is this: What if Cramer's picks over the years were "wanting" because he's still got money in the game, and he's betting against his own advice. Hmmmm?
#19 Posted by Susan Hagmeier, CJR on Mon 16 Mar 2009 at 02:02 PM
Tom I didn't call Cramer a journalist. He is a retired investor who dabbles in journalism, much like Henry Blodget is a disgraced analyst who dabbles in journalism. CNBC employs journalists and some of them behave like clowns on the air, or as wannabe Bill O'Reillys, which was my pet peeve.
I can't speak for why people in the business won't criticize CNBC on the record. It may be, and probably is, company policy that you can't pontificate on the media without permission from the p.r. department. Many companies have this same policy.
If you mean, why do journalism organizations not criticize CNBC, I'd say that media columnists, and people like Alpert, do that all the time. What you forget is that there are organizations that are worse. I mentioned that Fox News and Fox Business News are much, much worse than CNBC. FBN is total cheerleading. It has a policy against tough reporting.
#20 Posted by Anne Nonymous, CJR on Mon 16 Mar 2009 at 04:29 PM
Susan he discloses his position or lack of same. If he is lying, he is committing a criminal act.
#21 Posted by Anne Nonymous, CJR on Mon 16 Mar 2009 at 04:31 PM
Hey, Tom,
I don't think I've ever called Cramer a "journalist." Certainly he does "journalism" at times, broadly defined as writing a column online and interviewing people for a news network.
Unfortunately, delegitimizing someone by saying he's not a journalist doesn't really work. I've long thought (and remember, I'm a print guy) that the reason the media is held in such low regard by Americans is not because of newspaper reporters, but because of sensationalist local-TV news packages, cable-show blabbing heads, and newspapers' own op-ed pages.
Much of the general public doesn't distinguish between those sources of "journalism." Trust me, as someone who's been a straight-news reporter, many, many people—even supposedly sophisticated WSJ readers—have written me not understanding the distinction between the news pages and the editorial pages. We obviously haven't done a good enough job of explaining that. I assume people throw newspaper reporters in with Keith Olbermann and Bill O'Reilly and all the other ranters, along with their almost-always-horrible local TV news.
Long way of saying, people see Cramer on a financial-news network, they think he's a journalist—not unreasonably, I might add. This gets into inside-baseball territory, unfortunately. Not much we can do about that but criticize his work.
#22 Posted by Ryan Chittum, CJR on Mon 16 Mar 2009 at 04:48 PM
(I had to google Henry Blodget.)
I take your points, Anne and Ryan, that you can't do anything about CNBC and Fox entertainers calling themselves journalists. But I don't think that throwing your hands up and passively saying that there's nothing to be done is the way to go. Cramer and CNBC (let's stick to them but the same applies to CNN, Fox, et al) call themselves News but they are not news. They are like the Food Channel. Now, Rachel Ray may give some news about where to buy the special olives, right?, or how to grill the meatballs. You don't concede that she does "some" journalism.
Well, in my view, Cramer and CNBC is doing that caliber of work. They are an entertainment channel for business junkies just as Food Channel is an entertainment channel for foodies. That you concede journalist status to CNBC damages YOU, not them. It unreasonably elevates them beyond the reality that they are entertainment. Journos damage their profession by going on their shows. It legitimizes them, unreasonably.
I regard David Gregory, Keith Olbermann, Wolf Blitzer not as serious journalists, but as hosts. The Brits call them "news readers" and that's what they do, less seriously than the British news readers. Waiting around for the next natural disaster, they host variety shows, kind of like Ed Sullivan, where people dress up, come on the show, and act out their little skits. the more fireworks, the better. but it isn't journalism either. Journos legitimize their screamfests and the operatives they are paired up with by appearing on their shows and acting like journalists. That's what the game is, and you journos play along with it.
The problem is, conceding them the status of journalist sets up the expectation BY YOU that they should do journalism the way you do, and that's never going to happen. They are never going to do journalism, because the entertainment aspect is what is profitable, for them. Right?
You say that the general public doesn't distinguish between the journalism you practice and the infotainment that you describe. Well, isn't it your job to educate them? If not, whose job is it?
#23 Posted by Tom Traubert, CJR on Mon 16 Mar 2009 at 09:19 PM
I think that Jon Stewart is grandstanding in both his "interview" with Jim Cramer and his appearance on Crossfire. The most telling moment is in the Crossfire piece. He says that Crossfire and other news shows are not tough enough on politicians and accuses Begala and Carlson of being political hacks, contributing to the partisan environment. When Carlson lists the (soft) questions Stewart himself asks John Kerry (then running for President), Stewart draws the distinction between being a comedian on a small cable channel with a small audience and news show hosts on channels like CNN.
He clearly, though, thinks the media is doing a bad job. However, he hides behind his comedy show only to emerge periodically in very unfunny ways, like he did with Cramer and on Crossfire.
If Stewart is serious about changing the calibre of news reporting and media's interaction with politicians and businesspeople, he would a) give up his show and try hard news or b) fund a TV or Internet news program that lives up to his own lofty standards.
That would be a bigger indictment of media than he could ever deliver by playing the straight man once every two years.
#24 Posted by Alex Paidas, CJR on Mon 16 Mar 2009 at 09:37 PM
The New York Times Sleeps With Jeff Zucker
http://chickaboomer.blogspot.com/2009/03/new-york-times-sleeps-with-jeff-zucker.html
#25 Posted by StewartIII, CJR on Tue 24 Mar 2009 at 07:01 PM